Build your brand, open a storefront, and earn money through from social media following — all on one platform.
WAO! is a micro-entrepreneurial platform that empowers users to build a marketplace and capitalize on their social media following.
Non-professional adults looking for a main source of income
Non-professional adults looking for an extra income. Work with WAO! as a
Professional adults looking for an extra income
User Interviews (Socios & Super Socios)
UX/UI Designer/ Researcher
Rokk3r Senior UX Designer
Rokk3r UI Designer
Conduct usability studies
Gather information and results
Present to stakeholders
I took a group of the best WAO! Shop sellers and gathered information like:
Their interest in becoming a "Socios WAO!"
Their experience with the platform
I also guided them through future feature designs to get their feedback.
What we heard
“How could I redeem my points? Can these points be used with our clients?”
“I wish there were videos about the products. More visual tools and practical things to make a sale.”
“Training on forms of payment and deliveries. I am still not very clear about the forms of payment and in which cities there is coverage. Advance payment generates mistrust in the client but if they were taught it generates more confidence,”
Users preferred to use WhatsApp over WAO! Shop because it offered more direct communication with their customer base.
Users noticed that their customers preferred seeing an image instead of clicking on a link that redirecting to the WAO! Shop.
Users wanted an easier checkout process for their customers.
Both users and their customers needed more reliable and transparent information about the delivery process.
Both users and their customers wanted more images and videos as part of product descriptions.
Users would get confused with the tabs wanted more noticeable typography
Users wanted more action-oriented descriptions.
Users were excited to start earning and using points.
New Dashboard with “Puntos WAO!”
Puntos WAO! Explanation tab
Canjeo explanation tab
New UI enhancement
New socio-platform home page
New socio shop (Customization)