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WAO! Shop

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Build your brand, open a storefront, and earn money through from social media following — all on one platform.

The Product

WAO! is a micro-entrepreneurial platform that empowers users to build a marketplace and capitalize on their social media following.

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Non-professional adults looking for a main source of income

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Non-professional adults looking for an extra income. Work with WAO! as a

part-time job

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Professional adults looking for an extra income

User Interviews (Socios & Super Socios)

Round 1
My role

UX/UI Designer/ Researcher

My team

Rokk3r Senior UX Designer 

Rokk3r UI Designer

  • Conduct usability studies

  • Gather information and results

  • Create insights

  • Present to stakeholders 



I took a group of the best WAO! Shop sellers and gathered information like:

  • Their interest in becoming a "Socios WAO!" 

  • Their experience with the platform

I also guided them through future feature designs to get their feedback.

6 Argentinian


4 Colombian


What we heard

“How could I redeem my points? Can these points be used with our clients?”

“I wish there were videos about the products. More visual tools and practical things to make a sale.”

“Training on forms of payment and deliveries. I am still not very clear about the forms of payment and in which cities there is coverage. Advance payment generates mistrust in the client but if they were taught it generates more confidence,”


Platform engagement

Users preferred to use WhatsApp over WAO! Shop because it offered more direct communication with their customer base.


Users noticed that their customers preferred seeing an image instead of clicking on a link that redirecting to the WAO! Shop.

Client registration

Users wanted an easier checkout process for their customers.

Delivery information

Both users and their customers needed more reliable and transparent information about the  delivery process.

Product Information

Both users and their customers wanted more images and videos as part of product descriptions.


Users would get confused with the tabs wanted more noticeable typography 

Puntos descriptions

Users wanted more action-oriented descriptions.

Puntos WAO!

Users were excited to start earning and using points.

Concepts tested

​Phase I

  • New Dashboard with “Puntos WAO!”

  • Puntos WAO! Explanation tab

  • Canjeo explanation tab

  • Historial tab

​Phase II

  • New UI enhancement 

  • New socio-platform home page

  • Order tracking

  • Shop performance 

  • New socio shop (Customization)


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Find me here

  • LinkedIn


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