WAO! Shop
Research
Build your brand, open a storefront, and earn money through from social media following — all on one platform.
The Product
WAO! is a micro-entrepreneurial platform that empowers users to build a marketplace and capitalize on their social media following.
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Non-professional adults looking for a main source of income
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Non-professional adults looking for an extra income. Work with WAO! as a
part-time job
Professional adults looking for an extra income
User Interviews (Socios & Super Socios)
Round 1
My role
UX/UI Designer/ Researcher
My team
Rokk3r Senior UX Designer
Rokk3r UI Designer
Responsibilities
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Conduct usability studies
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Gather information and results
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Create insights
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Present to stakeholders
Programs
Context
I took a group of the best WAO! Shop sellers and gathered information like:
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Their interest in becoming a "Socios WAO!"
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Their experience with the platform
I also guided them through future feature designs to get their feedback.
6 Argentinian
Users
4 Colombian
Users
What we heard
“How could I redeem my points? Can these points be used with our clients?”
“I wish there were videos about the products. More visual tools and practical things to make a sale.”
“Training on forms of payment and deliveries. I am still not very clear about the forms of payment and in which cities there is coverage. Advance payment generates mistrust in the client but if they were taught it generates more confidence,”
Insights
Platform engagement
Users preferred to use WhatsApp over WAO! Shop because it offered more direct communication with their customer base.
Promotions
Users noticed that their customers preferred seeing an image instead of clicking on a link that redirecting to the WAO! Shop.
Client registration
Users wanted an easier checkout process for their customers.
Delivery information
Both users and their customers needed more reliable and transparent information about the delivery process.
Product Information
Both users and their customers wanted more images and videos as part of product descriptions.
Tabs
Users would get confused with the tabs wanted more noticeable typography
Puntos descriptions
Users wanted more action-oriented descriptions.
Puntos WAO!
Users were excited to start earning and using points.
Concepts tested
Phase I
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New Dashboard with “Puntos WAO!”
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Puntos WAO! Explanation tab
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Canjeo explanation tab
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Historial tab
Phase II
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New UI enhancement
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New socio-platform home page
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Order tracking
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Shop performance
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New socio shop (Customization)
Enhancements
