Build your brand, open a storefront, and earn money through from social media following — all on one platform.
WAO! is a micro-entrepreneurial platform that empowers users to build a marketplace and capitalize on their social media following.
community-driven, educational, and sticky
WAO! Shop sellers don't have enough in-app tools to advertise to potential customers, so they find those tools elsewhere.
To provide a series of meaningful features that enable users to advertise to their customers from within the WAO! Shop platform.
New Features that
The “Why” Behind the User Flow
Features were the main deciding factor and the user flow's initial stop.
Most of the sellers are self made entrepreneurs that have learned how to run a business on their own.
We mapped the user flow based on past first-party data about the customer journey and previous conversations with sellers.
Most seller were excited for the new features but wanted their clients (buyers) to access to some of the new features.
Sellers and buyers feel more confident using the app by getting reviews and seeing interactions between other buyers and sellers.